Marengo Asia CIMS Hospital with Khichdi One Network

Client Background

Marengo Asia CIMS Hospital, located in Ahmedabad, is renowned for its world-class medical facilities and cutting-edge treatments. As Gujarat’s premier multispecialty hospital, it required a robust online presence to cater to patients seeking healthcare services, provide essential medical information, and position itself as a trusted name in the healthcare industry.

Challenges

Before partnering with Khichdi One Network, the hospital faced several digital challenges:

• Lack of a professional website to showcase services and specialties.
• Difficulty in managing domain renewals and web hosting.
• Limited search engine visibility, reducing online inquiries and patient conversions.
• The need for regular updates, including health blogs and news about hospital events.
• Security concerns for patient interactions and sensitive data.

Solutions Provided by Khichdi One Network

Khichdi One Network provided a comprehensive suite of services, ensuring the hospital’s online presence remained robust, secure, and aligned with modern digital standards.

1. Domain Registration and Renewals

From the outset, Khichdi One Network managed the hospital’s domain registration and renewal processes, ensuring uninterrupted accessibility for users. Regular reminders and automated processes eliminated any downtime risks.

2. SSL Certificate Management

To secure online communications and build trust, Khichdi One Network implemented and managed SSL certificates for the hospital’s website. This not only ensured data security for patients but also improved the hospital’s SEO rankings as search engines prioritize secure websites.

3. WordPress Website Development

Khichdi One Network developed a user-friendly WordPress website that catered to the needs of patients and visitors. Key features include:

• A clean, responsive design optimized for mobile and desktop users.
• Easy navigation for accessing departments, doctor profiles, and appointment bookings.
• Dedicated sections for blogs, patient testimonials, and FAQs.
• Integration of Google Maps for easy hospital location access.

4. Web Hosting Services

To ensure reliability, Khichdi One Network provided secure and high-performance web hosting services. The hosting infrastructure offered:

• 99.9% uptime for uninterrupted service.
• Scalable resources to handle traffic spikes during health campaigns or emergencies.
• Backup and recovery solutions to safeguard website data.

5. Search Engine Optimization (SEO)

A customized SEO strategy was implemented to improve the hospital’s online visibility:

• Extensive keyword research targeting medical services, specialties, and location-based searches (e.g., “best cardiac surgeon in Ahmedabad”).
• Regular updates to meta titles, descriptions, and on-page elements.
• Development of rich content, including health blogs and doctor interviews, to drive organic traffic.
• Link-building efforts to establish authority in the healthcare domain.

6. Content Writing

Khichdi One Network’s content team created engaging and informative content tailored for the healthcare audience. This included:

• Blog articles on prevalent health conditions, treatments, and wellness tips.
• Doctor profiles highlighting expertise and accomplishments.
• Event updates, patient success stories, and CSR initiatives.

7. Continuous Maintenance and Updates

To keep the website current, Khichdi One Network provided ongoing maintenance services:

• Regular updates to plugins and themes for optimal functionality.
• Addition of new features, such as an online consultation booking system and payment gateway integration.
• Technical support for resolving issues promptly.

8. Data Analytics and Insights

Advanced analytics tools were integrated to monitor website performance. Regular reports helped Marengo Asia CIMS Hospital:

• Track user behavior, such as page visits and time spent.
• Identify high-performing content for further promotion.
• Optimize user experience based on analytics-driven insights.

Results Achieved

Over the years, the partnership with Khichdi One Network has delivered tangible results for Marengo Asia CIMS Hospital:

1. Improved Online Visibility

• A 300% increase in organic traffic due to consistent SEO efforts.
• High rankings for keywords such as “Ahmedabad’s best cardiac surgeon” and “top multispecialty hospital in Gujarat.”

2. Increased Patient Engagement

• The responsive and user-friendly design led to a 40% improvement in time spent on the website.
• Online appointment bookings became a preferred channel for patients, reducing call center workload.

3. Enhanced Brand Credibility

• The SSL-secured website and professional design helped build trust among patients.
• Patient testimonials and doctor profiles positioned the hospital as a leader in healthcare.

4. Sustained Growth

• Over a decade, the website has evolved into a dynamic digital asset that adapts to new healthcare trends and patient needs.
• Regular updates and maintenance have kept the platform secure, fast, and reliable.

Client Testimonial

“Khichdi One Network has been an invaluable partner in our journey to establish a strong online presence. Their expertise in web development, SEO, and content marketing has helped us connect with patients across Gujarat and beyond. Their commitment to excellence and innovation aligns perfectly with our mission to deliver world-class healthcare.”
– Dr. Dhiren Shah, Cardiac Surgeon, Marengo Asia CIMS Hospital

Khichdi One Network’s decade-long partnership with Marengo Asia CIMS Hospital is a testament to its expertise in managing comprehensive digital marketing services. By providing holistic solutions—from domain registration to SEO and content management—it has played a crucial role in positioning the hospital as a trusted healthcare brand.

For organizations seeking a reliable partner to enhance their digital presence, Khichdi One Network offers proven expertise and innovative strategies to deliver success.

Contact us at +91 7574 00 00 00 to learn more about our services.