Dr. Milan Chag (Cardiologist) with Khichdi One Network

In 2022, Dr. Chag approached Khichdi One Network to create and manage a professional website that would reflect his expertise and make it easy for patients to access information and services online. His website, www.milanchag.org, was developed to be a hub for all patient interactions and to showcase his qualifications, services, and educational content about cardiovascular health.

Initial Partnership (2022-2023)

In 2022, Khichdi One Network successfully developed and launched Dr. Chag’s website. The website featured several essential elements:

• Professional Design: A clean, modern, and responsive design that showcased Dr. Chag’s qualifications, specialties, and services.
• Appointment Booking: An integrated appointment booking system that allowed patients to easily schedule consultations.
• Health Resources: Educational content about various heart conditions, treatment options, and lifestyle tips for heart health.
• Contact Information: Clear contact details and an easy-to-use form for patients to inquire about services or ask questions.

The website was well-received and served as an essential tool for Dr. Chag to connect with both new and existing patients, enabling them to access the necessary information and book appointments online.

Transition to Family Management (2023)

In 2023, Dr. Chag decided to hand over the management of his website to his daughter, who had expressed interest in overseeing the digital aspects of his practice. While the intent was to allow her to take charge, the management of a professional website, especially one with advanced functionalities such as appointment bookings and content management, proved to be more demanding than expected.

Unfortunately, due to the technical complexities and lack of expertise in web development and maintenance, the website faced several challenges in 2023:

• Delays in Updates: There were slow updates to critical information and services on the website.
• Technical Issues: The appointment booking system began to malfunction, which disrupted the patient booking process.
• Decreased SEO Performance: Due to a lack of ongoing SEO management, the site’s visibility in search engines began to decline.
• Security Vulnerabilities: The site was not updated regularly, which left it vulnerable to potential security threats.

Return to Khichdi One Network (2024)

By early 2024, it became clear that managing the website effectively required a professional touch, so Dr. Chag reached out to Khichdi One Network again. He recognized the importance of maintaining a high-quality, functional website and returned to us to manage the site once more.

Our Approach Upon Return

Upon taking back the management of Dr. Chag’s website, we implemented several improvements to ensure it functioned at its best:

1. Website Audit:
   • We conducted a full audit of the website to identify outdated content and technical issues.
   • We resolved glitches in the appointment booking system to ensure a smooth user experience.
2. Content Update & Optimization:
   • We updated the website with new content, including recent services, patient testimonials, and health blog posts.
   • Our SEO team optimized the website to improve search engine rankings, focusing on local SEO for heart-related queries in Ahmedabad.
3. Security Enhancements:
   • We implemented the latest security updates and installed SSL certificates to ensure that patient data is protected.
   • Regular backups were set up to prevent data loss and ensure the site’s reliability.
4. Ongoing Maintenance:
   • We resumed regular maintenance of the website, ensuring that all information was up to date and that the site was functioning optimally.
   • Monthly performance reports were provided to Dr. Chag, including user analytics, traffic insights, and suggestions for further improvements.

Results After Resumption

Since Khichdi One Network resumed management of Dr. Chag’s website in 2024, the following improvements were observed:

• Improved Website Functionality: The website now functions seamlessly, with an efficient appointment booking system and quick loading times.
• Increased Organic Traffic: Our SEO efforts have led to a significant increase in organic traffic, with more patients finding the website through local searches like “Cardiologist in Ahmedabad.”
• Enhanced Security: The website now has enhanced security, protecting both Dr. Chag and his patients from potential risks.
• Better Patient Engagement: Regular updates, such as health tips and new blog posts, have led to higher engagement from visitors and potential patients.

Dr. Milan Chag’s experience underscores the importance of professional website management, especially for healthcare professionals who need to ensure a high-quality digital presence. Although the initial attempt to manage the website internally was well-intentioned, it became evident that the complexity of maintaining an effective website requires technical expertise. By returning to Khichdi One Network, Dr. Chag was able to restore the functionality, security, and effectiveness of his website, which continues to serve as an invaluable resource for his practice and patients.

For more information or to schedule a consultation with Dr. Milan Chag, visit www.milanchag.org.