Dr. Keyur Parikh (Cardiologist) with Khichdi One Network

 In 2009, Dr. Parikh recognized the need to establish an online presence that would serve both his individual cardiology practice and his position as the chairman of CIMS Hospital (now known as Marengo Asia CIMS Hospital). He needed a website that could represent his dual roles, engage with patients, and promote the hospital’s healthcare services.

The Challenge

Dr. Parikh approached Khichdi One Network with the following challenges:

• Dual Representation: He needed a website that could effectively represent both his individual practice and his leadership role at Marengo Asia CIMS Hospital.
• Patient Education: The website should include educational resources on heart health, cardiology treatments, and the services offered at Marengo Asia CIMS Hospital.
• Streamlined Communication: Dr. Parikh wanted to make it easy for patients to schedule appointments, contact him, and learn about his expertise.
• Promote the Hospital’s Services: As chairman, he also needed a platform that would highlight Marengo Asia CIMS Hospital’s services, specialties, and patient care.
• Long-Term SEO & Website Management: Dr. Parikh required continuous SEO and website updates to maintain visibility and ensure the site remained a trusted resource.

Our Approach

To address Dr. Parikh’s requirements, Khichdi One Network developed a strategy that focused on building an integrated, user-friendly, and informative website that would serve as a key resource for both his cardiology practice and Marengo Asia CIMS Hospital.

Website Development Process

1. Custom Design & Branding:
   • We created a design that highlighted Dr. Parikh’s professional expertise while aligning with the branding of Marengo Asia CIMS Hospital. The site was designed to have a cohesive, professional, and modern look that conveyed trust, expertise, and care.
   • A distinct section of the website was dedicated to the hospital’s services, specialties, and team, while another segment highlighted Dr. Parikh’s individual cardiology practice.
2. Content Strategy & SEO:
   • A strong content strategy was implemented, featuring heart health tips, cardiology treatment information, and the latest developments in healthcare, especially in cardiology.
   • SEO efforts were focused on driving traffic for relevant cardiology queries, as well as for the hospital’s specialties. By targeting heart disease-related searches and hospital services, we aimed to enhance visibility for both Dr. Parikh’s practice and Marengo Asia CIMS Hospital.
3. Feature Integration:
   • Online Appointment Booking: We integrated an easy-to-use appointment scheduling system for both Dr. Parikh’s personal cardiology consultations and hospital services.
   • Hospital Services Showcase: The website included detailed information about the various specialties and services provided by Marengo Asia CIMS Hospital, making it easier for potential patients to understand the full range of care available.
   • Blog & Educational Resources: The blog section was designed to regularly feature content related to heart health, new treatments, lifestyle changes for prevention, and more, serving as an educational resource for visitors.
   • Patient Testimonials: Highlighting success stories and testimonials from satisfied patients added credibility to Dr. Parikh’s services and the hospital’s care.
4. Mobile Responsiveness & User-Friendliness:
   • The website was designed to be mobile-friendly, ensuring that it was easy to navigate on any device, whether desktop or mobile.
5. Security & Regular Updates:
   • Security features were implemented to protect patient information, including encrypted contact forms and SSL certificates. Regular updates were put in place to ensure the website remained secure and functional.
6. Hospital Section Expansion:
   • As Chairman of Marengo Asia CIMS Hospital, Dr. Parikh required an entire section of the website dedicated to hospital services. This included details about departments like cardiology, neurology, orthopedics, and emergency care, as well as highlights of the hospital’s facilities and patient care initiatives.

Website Management and Support

Khichdi One Network has continued to manage and support Dr. Parikh’s website since its initial launch in 2006. Our ongoing services include:

• Content Management: We regularly update the website with new content, blog posts, and medical advancements, ensuring the website remains fresh and informative.
• SEO Optimization: Regular SEO audits and optimization keep the website visible on search engines, targeting relevant medical and hospital-related keywords.
• Security & Backups: We perform routine website security checks and backups to protect the site from any potential threats and ensure business continuity.
• Performance Monitoring: The website’s performance is monitored consistently to ensure fast load times, uptime, and seamless user experience.
• Patient Engagement: We manage patient engagement through analytics, ensuring content is tailored to user interests and needs, such as heart health tips or information on specific treatments.

Results

Dr. Parikh’s website has proven to be a valuable asset for his practice and Marengo Asia CIMS Hospital. The key outcomes include:

• Increased Patient Engagement: The website has significantly enhanced engagement, with more patients booking appointments online and utilizing resources for heart health education.
• Boosted Hospital Visibility: The hospital section of the site has helped promote Marengo Asia CIMS Hospital’s services and attract new patients seeking specialized care.
• Enhanced Trust and Credibility: The inclusion of testimonials, educational content, and hospital information has solidified Dr. Parikh’s position as a trusted cardiologist and Marengo Asia CIMS Hospital as a leading healthcare provider.
• Improved SEO & Online Visibility: SEO efforts have resulted in improved search engine rankings for both Dr. Parikh’s cardiology services and the hospital, driving consistent organic traffic.
• Convenience for Patients: Online appointment scheduling, easy access to services, and educational resources have made the patient experience more convenient and accessible.

The partnership between Khichdi One Network and Dr. Keyur Parikh has been a long-lasting and successful collaboration. By creating and maintaining a professional and informative website that serves both Dr. Parikh’s cardiology practice and Marengo Asia CIMS Hospital, we’ve helped enhance his digital presence, educate patients, and streamline hospital services. Through continuous support and optimization, Dr. Parikh’s website remains a valuable tool in promoting his expertise and the hospital’s commitment to excellent patient care.