Search Engine Optimization (SEO) is the art and science of improving your website’s visibility on search engines like Google, Bing, and Yahoo. SEO ensures your target audience can find your business when they search for relevant terms.

• Why is SEO Important?

  • Drives organic traffic

  • Builds trust and credibility

  • Offers a high return on investment

• Key SEO Elements

  • On-Page SEO: Includes optimizing content, meta tags, and headers.

  • Off-Page SEO: Focuses on backlinks and social signals.

  • Technical SEO: Involves site speed, mobile-friendliness, and structured data.

• Example: For a fashion brand, SEO can target keywords like “trendy women’s clothing” and optimize product pages to increase visibility and sales.